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Jeong-Do Management

What is LX Way?

LX Way represents LX’s corporate culture, a culture committed to realizing the company’s management philosophy. ‘Creating Value for
Customers’ and management by ‘Respecting Human Dignity’ through the Jeong-Do Management code of conduct. LX Way makes it
possible to fulfill the company’s ultimate vision ‘No.1 LX.’

  • Vision No.1

    LX’s vision is to become the market leading
    company with broad market recognition

  • Code of Conduct Jeong-Do

    LX will succeed through the constant development
    of capability based in ethical management

  • Management Philosophy - Creating Value for Customers
    - Respecting Human Dignity

    LX’s management principles state the
    purpose of LX’s business activities, and
    also provide a basis for its operations

What is Jeong-Do Management?

“Jeong-Do Management” represents LX’s unique code of conduct. The company’s goal is to pursue long-term excellence on the basis of ethics management and fair competition. Jeong-Do Management does not only stand for ethics management. True Jeong-Do Management goes beyond ethics management. It encompasses producing substantial results with the knowledge to thrive in a competitive word.

Jeong-Do Management
    • LX Serves customers with integrity
    • LX strives to build competence through
      innovation in order to provide greater value
      to customers
    Creating Value
    for Customers
    • LX provides equal opportunities for its people
    • LX rewards its people based on their
      capabilities and performance
    Human Dignity

Code of Ethics

  • Code of Ethics

    LX employees are acting uprightly and making value judgments in accordance to the code of ethics.

    At LX, we share and believe in two key corporate management philosophies “Creating Value for Customers” and “Respecting Human Dignity.” Based on these philosophies and in the spirit of our Management Charter, we strive to promote autonomous management along with its accompanying responsibilities.

    Our interest is to uphold the tenets of the free market economy, which embodies the spirit of free and fair competition. Committed to attaining our goal of becoming a world-class global company, LX will continuously pursue mutual benefits of our stakeholders on the basis of trust and cooperation.

    We hereby resolve to adhere to our Code of Ethics as a standard for moral conduct and judgement of values.

  • Chapter 1 Responsibilities and Obligations to Customers

    Our customers form the foundation of our business, and LX will always highly regard and respect their views. We seek to earn unconditional trust from our customers by continuously providing them with practical values.

    1. Respecting Customers

    LX Code of Ethics

    We value the opinions of our customers and validate their true needs at all times. We regard our customers as the primary standard for our decisions and conduct.

    2. Creating Value

    LX Code of Ethics

    (1) We work hard to create value for our customers. Through customer satisfaction, we can build the foundation of our sustainable prosperity.

    (2) We continuously create practical value that fully benefits and satisfies our customers.

    3. Providing Value

    LX Code of Ethics

    (1) We are always true to our customers and never fail to keep our word.

    (2) We offer the highest quality products and services at affordable prices and respond to our customers' requests with speed and accuracy.

  • Chapter 2 Fair Competition

    In all its business activities worldwide, LX shall gain competitive advantage through fair methods, respecting the laws and regulations of each region.

    1. Pursuing Free Competition

    LX Code of Ethics

    (1) We uphold the principles of the free market economic system and pursue open competition around the world. We earn our customers' trust through top-quality products and services

    (2) We compete fairly and capably with our competitors and do not interfere with their interests or exploit their weaknesses.

    2. Complying with Laws and Regulations

    LX Code of Ethics

    We conduct our domestic and overseas business activities in strict accordance with local laws and regulations, and with respect for local business customs

    3. Providing Value

    LX Code of Ethics

    (1) We are always true to our customers and never fail to keep our word.

    (2) We offer the highest quality products and services at affordable prices and respond to our customers' requests with speed and accuracy.

  • Chapter 3 Fair Transactions

    All business transactions are based on the principles of fair competition, with equal opportunity guaranteed to all entities. We build trust and cooperative relationships through fair and transparent transactions. Such relationships are built based on long-term mutual growth.

    1. Equal Opportunity

    LX Code of Ethics

    (1) We offer equal opportunities to all qualified companies seeking to become our business partners.

    (2) We register and select all applicants in a systematic manner, following a fair and objective evaluation process.

    2. Fair Transaction Process

    LX Code of Ethics

    (1) We conduct all business transactions under equal circumstances. The terms and procedures of the transaction are thoroughly discussed between the parties involved.

    (2) We never engage in any form of unfair transaction taking advantage of any superior position.

    (3) We exchange transaction information through appropriate procedures in a timely manner. Transaction results are evaluated on a regular basis and mutual cooperation measures are taken.

    3. Pursuing Mutual Growth

    LX Code of Ethics

    (1) We support the long-term growth of our dealers and vendors by enhancing their competitiveness through technological and managerial assistance. We share the profits derived from business innovations.

    (2) We pursue mutual efforts and cooperate with our business partners in promoting a healthy business environment and maintaining fair business processes.

  • Chapter 4 Basic Ethics of Employees

    Based on strong beliefs in honesty and fairness, LX employees must build righteous values, continuously self-develop and perform their duties in a fair manner to achieve their given mission.

    1. Basic Ethics

    LX Code of Ethics

    (1) LX employees take pride in the company and always maintain honesty and fairness.

    (2) LX employees have a high standard of morality and continuously strive to maintain their personal dignity and the company's honor.

    2. Accomplishing Mission

    LX Code of Ethics

    (1) LX employees accomplish their duties in accordance with the visions and policies of the company.

    (2) LX employees carry out their assigned duties in the best possible and fairest manner while observing relevant laws and regulations.

    (3) LX employees protect and preserve company property and maintain confidentiality on information gained during employment.

    (4) LX employees openly communicate and cooperate with colleagues and related departments to enhance work efficiency.

    3. Self-development

    LX Code of Ethics

    LX employees understand the meaning of an ideal employee and constantly strive to meet these standards through self-development.

    4. Fair Handling of Job

    LX Code of Ethics

    (1) LX employees carry out their duties based on honesty and fairness, always seeking to contribute to fostering a sound business culture.

    (2) LX employees do not accept any form of financial benefits from stakeholders, which can influence their clear judgment.

    (3) LX employees do not engage in immoral or unethical behavior, as defined by social norms, in performing their duties or living their personal lives.

    5. Avoiding Conflict of Interests with the company

    LX Code of Ethics

    (1) LX employees avoid personal behavior or relationships that are in conflict with company interests.

    (2) LX employees do not use company property to pursue their personal interests

  • Chapter 5 Corporate Responsibilities for Employees

    All employees are respected as a dignified individual. They will be treated fairly according to their abilities and achievements and encouraged to express their creativity to its full extent.

    1. Respecting Humanity

    LX Code of Ethics

    (1) LX treats each employee with warmth and trust and values every individual's dignity.

    (2) LX makes every effort to help employees feel pride and personal fulfillment by giving them a sense of ownership in their jobs.

    (3) LX has established regulations and educational guidelines and takes necessary actions to assist employees in performing their duties in a fair and effective manner.

    2. Fair Treatment

    LX Code of Ethics

    (1) LX offers equal opportunities to all its employees based on their abilities and talents.

    (2) LX evaluates the abilities and performance of its employees using fair means and rewards them accordingly.

    3. Promoting Creativity

    LX Code of Ethics

    (1) LX makes every effort to create a working environment conducive to creative thinking and autonomous behavior.

    (2) LX actively develops employee abilities and manages its human resources based on a long-term plan.

    (3) LX respects personal lifestyles and creates a developed organizational culture through mutual trust and understanding.

  • Chapter 6 Responsibilities to the Nation and Society

    To protect the returns of shareholders, increase the well-being of citizens, and contribute to social development, LX will grow into a strong and sound company through execution of business operations based on rational decisions.

    1. Rational Business Operation

    LX Code of Ethics

    (1) LX conducts its business respecting local and international values.

    (2) LX promotes its business expansion based on stable corporate growth.

    2. Protecting Shareholder Returns

    LX Code of Ethics

    LX protects its shareholders' interests by earning healthy profits through effective management.

    3. Contributing to Social Development

    LX Code of Ethics

    LX contributes to national and social development through job creation, tax contributions, and the promotion of cultural and welfare programs.

    4. Conservation of the Environment

    LX Code of Ethics

    LX works hard to prevent environmental pollution and employs every measure necessary to preserve the natural environment.

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